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Hey, I am

Mohamed Rasi

I am a Designer who loves to dive into ambiguity and define clarity through an evidence-led and purpose-driven process to create impactful changes.

Design Research & Innovation | Service Design | UX Design


About me

I am an evolving designer with the learnings from my work experience, academia and life. For me, design is just not a profession but a mindset to thrive in this world. My passion for design originates from creating impactful changes for the good of humanity and the world through a design mindset and actions. Through this mindset, I look at all the aspects of the world with a critical eye and constantly identify opportunities for ‘innovation’ or simply ‘change’. I always try to follow the doughnut economics principle in my approaches which goes by ‘Designing an ecologically safe and socially just space for humanity to thrive’. 

I don’t follow design methods or create deliverables for the sake of it but I foresee how each action in the design process & each design deliverable creates value for the team I am working with, and the stakeholders I am designing for, in an accessible, socially just & ecologically safe way.

I have 6+ years of experience working as a Designer including design research, service design, UX design and visual design from working at HUED(Design consulting) in research and service design for several Saudi government organisations, at Wongdoody, doing UX and Visual design for several large-scale companies across the Europe and the US, and as a freelance UX designer working with small and mid-sized companies. Academically, I have a master’s degree from The Glasgow School of Art in Design Innovation & Service Design where I worked on projects researching and innovating in the area of healthcare, waste management and active travel by exploring concepts like circular economy, speculative design, and service design approaches.

Research practice

  • Doing desk research, planning primary research methodology and approach

  • Conducting interviews, and workshops with appropriate stakeholders by use of engagement tools

  • Analyzing data, coding key findings, thematic analysis, and insight framing

  • Creating personas, user journey maps, product journeys, and relevant concept visualization to address complex issues

  • Framing opportunities, ideating concepts through co-creation, and prioritizing ideas with a value/effort matrix.

Design practice

  • Converting ideas to conceptual diagrams, information architecture, user flows, and wireframes

  • Prototyping, testing, and iterating using low-fidelity mockups.

  • Defining user interface style guides, and interaction specifications based on standard guidelines for appropriate platforms and contexts.

  • Designing final visual mockups, developer handoff of deliverables, and supporting technology implementation.

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